{"id":203095,"date":"2024-03-13T09:43:16","date_gmt":"2024-03-13T09:43:16","guid":{"rendered":"https:\/\/www.aihr.com\/?post_type=hr-glossary&#038;p=203095"},"modified":"2024-06-11T15:31:49","modified_gmt":"2024-06-11T15:31:49","slug":"application-completion-rate","status":"publish","type":"hr-glossary","link":"https:\/\/www.aihr.com\/hr-glossary\/application-completion-rate\/","title":{"rendered":"Application Completion Rate"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-is-application-completion-rate\">What is application completion rate?<\/h2>\n\n\n\n<p>Application completion rate is a <a href=\"https:\/\/www.aihr.com\/blog\/recruiting-metrics\/\">recruitment metric<\/a> that measures the percentage of job applications completed and submitted by candidates out of the total number of applications started. This rate is a key indicator of how accessible and user-friendly an organization&#8217;s job application process is.<\/p>\n\n\n\n<p>It is also possible to measure the other way around as &#8220;Applicant drop-off rate&#8221;; the percentage of candidates who did not finish the application.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69fa9f4ee5215&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69fa9f4ee5215\" class=\"wp-block-image size-full pin-image wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.aihr.com\/wp-content\/uploads\/appication-completion-rate-definition.png\" alt=\"Definition of &quot;application completion rate.&quot;\" class=\"wp-image-219142\" srcset=\"https:\/\/www.aihr.com\/wp-content\/uploads\/appication-completion-rate-definition.png 1024w, https:\/\/www.aihr.com\/wp-content\/uploads\/appication-completion-rate-definition-300x199.png 300w, https:\/\/www.aihr.com\/wp-content\/uploads\/appication-completion-rate-definition-768x510.png 768w, https:\/\/www.aihr.com\/wp-content\/uploads\/appication-completion-rate-definition-510x339.png 510w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-average-application-completion-rate\">What is the average application completion rate?<\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.recruiter.com\/recruiting\/transform-your-recruiting-strategy-by-taking-a-look-at-the-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recruiter.com<\/a>, the average application completion rate is 10.6%. This percentage indicates that only about 1 in 10 individuals who start an application for a job actually complete it\u200b\u200b.<\/p>\n\n\n\n<p>The length and complexity of the process can significantly impact the completion rate. For instance, applications that ask fewer than 25 questions see an average completion rate of 10.6%, but this rate drops by half to approximately 5.7% for applications that ask more than 50 questions. <\/p>\n\n\n\n<p>Moreover, the time required to complete an application is a significant factor; completion rates can drop dramatically if the process is perceived as too time-consuming.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-hr-tip\">HR tip<\/h3>\n\n\n\n<p>Implement a progress indicator, like a progress bar, during the application process to boost completion rates. This simple visual aid helps manage expectations and motivates applicants to complete the application by providing a clear sense of progress and accomplishment.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-factors-influencing-the-application-completion-rate\">Factors influencing the application completion rate<\/h2>\n\n\n\n<p>Several factors can influence this metric, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complexity of the application:<\/strong> The more complex and time-consuming an application is, the less likely applicants are to complete it.<\/li>\n\n\n\n<li><strong>User interface design:<\/strong> An intuitive and attractive interface can enhance the user experience, encouraging applicants to complete the application. This includes logical flow, visual cues, and progress indicators.<\/li>\n\n\n\n<li><strong>Application length: <\/strong>Longer applications tend to have lower completion rates. Asking only for essential information can help maintain the applicant&#8217;s motivation.<\/li>\n\n\n\n<li><strong>Loading times and technical issues: <\/strong>Glitches, errors, or slow loading times can deter applicants from finishing their applications.<\/li>\n\n\n\n<li><strong>Mobile optimization:<\/strong> Job applications that are not optimized for mobile can see lower completion rates.<\/li>\n\n\n\n<li><strong>Personalization: <\/strong>Tailoring the application experience to the individual, such as by remembering previously entered information or customizing steps based on user responses, can increase engagement and completion rates.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-application-completion-rate\">How to calculate application completion rate<\/h2>\n\n\n\n<p>To calculate this metric, you use the formula:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Application completion rate =<\/strong> (Number of completed applications \/ Number of started applications) x 100<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.aihr.com\/wp-content\/uploads\/Application-Completion-Rate.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/www.aihr.com\/wp-content\/uploads\/Application-Completion-Rate.png\" alt=\"Application Completion Rate Calculation\" class=\"wp-image-204024\" srcset=\"https:\/\/www.aihr.com\/wp-content\/uploads\/Application-Completion-Rate.png 1024w, https:\/\/www.aihr.com\/wp-content\/uploads\/Application-Completion-Rate-300x199.png 300w, https:\/\/www.aihr.com\/wp-content\/uploads\/Application-Completion-Rate-768x510.png 768w, https:\/\/www.aihr.com\/wp-content\/uploads\/Application-Completion-Rate-510x339.png 510w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-application-completion-rate-calculation-example\">Application completion rate calculation example<\/h3>\n\n\n\n<p>Let\u2019s say a company has launched an online job application form. During a specific period, the HR department records the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Number of started applications: 200<\/li>\n\n\n\n<li>Number of completed applications: 90<\/li>\n<\/ul>\n\n\n\n<p><strong>Calculate ACR:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">ACR = (90\/200) x 100 = 45%<\/p>\n\n\n\n<p>This means that, out of all the started applications, 45% were completed and submitted.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-track-application-completion-rate-in-5-steps\">How to track application completion rate in 5 steps<\/h2>\n\n\n\n<p>Tracking the ACR is essential to understand how effective your organization&#8217;s application process is and to identify areas for improvement. Here&#8217;s how to do it effectively:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Use an Applicant Tracking System (ATS):<\/strong> An ATS can monitor the progress of each application from start to finish. This system should provide detailed analytics on where candidates start, drop off, and complete the application process.<\/li>\n\n\n\n<li><strong>Monitor drop-off points:<\/strong> Analyze the data to identify at what stages applicants are dropping off. This helps pinpoint the areas of the process that are too long, confusing, or daunting.<\/li>\n\n\n\n<li><strong>Gather applicant feedback:<\/strong> Use surveys or feedback tools to gather candidates&#8217;s opinions about the process. This direct feedback can provide insights into why some of them might not complete their applications.<\/li>\n\n\n\n<li><strong>Simplify the application process<\/strong><strong>:<\/strong> Based on data and the feedback collected, make targeted improvements to streamline the application process. This could involve reducing the number of steps, making instructions clearer, or removing unnecessary questions.<\/li>\n\n\n\n<li><strong>Regular reporting and analysis:<\/strong> Establish a routine for reporting on ACR. This should involve regular analysis to identify trends over time, the effectiveness of changes made, and areas for further improvement.<\/li>\n<\/ol>\n\n\n<div class=\"gaihrpl gaihrpl-2\"><div class=\"gaihrpl-single aaihrpl-168\"><a class=\"gofollow\" data-track=\"MTY4LDIsNjAw\" href=\"https:\/\/www.aihr.com\/courses\/people-analytics-certificate\/?il_id=banner&#038;il_name=pacp&#038;il_creative=pacp-modules&#038;il_position=slot2\" target=\"_blank\" rel=\"nofollow\" style=\"display:block;padding-top:20px;\"><img decoding=\"async\" src=\"https:\/\/www.aihr.com\/wp-content\/plugs\/podcast-blog-ads-fade.jpg\" srcset=\"https:\/\/www.aihr.com\/wp-content\/uploads\/PACP-Banner-Modules.png 360w, https:\/\/www.aihr.com\/wp-content\/uploads\/PACP-Banner-Modules.png 360w, https:\/\/www.aihr.com\/wp-content\/uploads\/PACP-Banner-Modules.png 700w, https:\/\/www.aihr.com\/wp-content\/plugs\/ w\" sizes=\"(max-width: 480px) 360px, (max-width: 960px) 360px, (max-width: 1280px) 700px, 750px\" style=\"box-shadow: 0px 0px 20px 5px rgb(46 61 73 \/ 15%);display: block;margin: auto; border-radius:19px;\" class=\"small_ad\" \/><\/a>\r\n<br><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-hr-can-improve-the-application-completion-rate\">How HR can improve the application completion rate<\/h2>\n\n\n\n<p>HR departments can take several actionable steps to improve this metric:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cMystery-shop\u201d your application process:<\/strong> Regularly review and test your own application process to identify and rectify issues that could be discouraging applicants.<\/li>\n\n\n\n<li><strong>Simplify the application process:<\/strong> Reduce the number of fields and questions to the essentials to avoid overwhelming candidates. Consider what information is truly necessary at the initial application stage.<\/li>\n\n\n\n<li><strong>Adapt for mobile devices<\/strong>: With a significant number of job seekers using mobile devices to apply for jobs, ensuring the application process is mobile-friendly is crucial. This includes responsive design and easy navigation on smaller screens.<\/li>\n\n\n\n<li><strong>Write clear and engaging job descriptions:<\/strong> Craft job descriptions that are clear, engaging, and inclusive. Highlight the role&#8217;s impact,&nbsp; growth opportunities, and the company culture to attract a broad range of candidates.<\/li>\n\n\n\n<li><strong>Implement an Application Tracking System (ATS):<\/strong> An ATS can simplify the recruitment process and make it easier for candidates to apply. Choose a user-friendly ATS that integrates well with job boards and your careers page.<\/li>\n\n\n\n<li><strong>Optimize for accessibility<\/strong>: Ensure your application process is accessible to all candidates, including those with disabilities, to improve completion rates and foster <a href=\"https:\/\/www.aihr.com\/blog\/inclusive-environment-at-work\/\">inclusivity<\/a>.<\/li>\n<\/ul>\n","protected":false},"parent":0,"menu_order":0,"template":"","hr_glossary_category":[607],"class_list":["post-203095","hr-glossary","type-hr-glossary","status-publish","hentry","hr_glossary_category-hr-metrics","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Application Completion Rate: Definition &amp; How to Calculate - AIHR<\/title>\n<meta name=\"description\" content=\"Application completion rate measures the percentage of fully submitted job applications against the total initiated by candidates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aihr.com\/hr-glossary\/application-completion-rate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Application Completion Rate\" \/>\n<meta property=\"og:description\" content=\"Application completion rate measures the percentage of fully submitted job applications against the total initiated by candidates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aihr.com\/wp-json\/wp\/v2\/hr-glossary\/203095\" \/>\n<meta property=\"og:site_name\" content=\"AIHR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/analyticsinhr\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-11T15:31:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aihr.com\/wp-content\/uploads\/appication-completion-rate-definition.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@AnalyticsinHR\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aihr.com\\\/hr-glossary\\\/application-completion-rate\\\/\",\"url\":\"https:\\\/\\\/www.aihr.com\\\/hr-glossary\\\/application-completion-rate\\\/\",\"name\":\"Application Completion Rate: Definition & How to Calculate - 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