Contents<\/em> There’s some debate about what makes successful job advertisements stand out, but, for this section, we’ll delve into the ‘must-haves.’ <\/p>\n\n\n\n An effective job ad should include the following elements: <\/p>\n\n\n\n Now to the fun part! Let\u2019s take a look at 11 different job advertisement examples. We\u2019ll discuss what makes these ads great and what HR practitioners can take away from them. <\/p>\n\n\n\n This advert showcases the company’s open position without relying on pretentious, buzzword-laden titles. It also seamlessly aligns with the points discussed earlier in this article.<\/p>\n\n\n The job advert catches your attention with two standout elements: the captivating ‘On a typical week’ section and the interesting P.S. at the end.<\/p>\n\n\n\n In the week description, you’ll get a glimpse into the life of a Senior Talent Acquisition Specialist at AIHR, from the vibrant office atmosphere, delicious lunch options, to the opportunity to work with talented colleagues and utilize a range of HR tools<\/a> for recruitment.<\/p>\n\n\n\n The statistic in the P.S. serves as encouragement for candidates to apply, even if they don\u2019t fulfill every single requirement mentioned in the vacancy.<\/p>\n\n\n <\/p>\n <\/p>\n <\/ul>\n <\/p>\n<\/div>\n \n\t<\/div>\n\t \n<\/div>\n\n\n This job ad from UPS immediately displays all the essential information at first glance: job title, primary location, hourly wage, and whether it\u2019s a part-time or full-time position. <\/p>\n\n\n\n This job ad is great for a few reasons. Let’s dive into three standout elements that make it strong. <\/p>\n\n\n\n First, they use simple and understandable icons to provide candidates with crucial information about the role upfront. Secondly, they employ suitable company and job-specific language that resonates. Particularly, the use of the word ‘Shift’ catches attention. They encourage you to ‘Shift your future,’ ‘Shift your skills,’ ‘Shift your benefits,’ and so on. Simple yet impactful. <\/p>\n\n\n\n Lastly, they include a quote from a current employee already in the role, further enhancing the engagement of the job ad.<\/p>\n\n\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n<\/div>\n \n\t<\/div>\n\t \n<\/div>\n\n\n This hiring ad starts with a brief description of what the team does and why they are looking for an Associate Strategy & Business Development Manager to join them. <\/p>\n\n\n While the standard \u2018must-have\u2019 elements could perhaps have been arranged in a slightly more logical way, there are some \u2018nice-to-haves\u2019 worth mentioning.<\/p>\n\n\n\n First, there is Billie, Spotify\u2019s personal job assistant (a chatbot), who answers candidates\u2019 questions about the company, culture, team, and more. This is a great way to enable candidates to ask their questions – and get them answered – instantly. <\/p>\n\n\n\n Another feature worth mentioning are the various \u2018Quick clicks\u2019 that people can use to find out more about, for example, the specific office location they might be assigned to and the company\u2019s hiring process.<\/p>\n\n\n <\/p>\n <\/p>\n <\/ul>\n <\/p>\n<\/div>\n \n\t<\/div>\n\t \n<\/div>\n\n\n This job ad for an internship position ticks almost all the \u2018must-have\u2019 boxes mentioned earlier. The only thing that seems to be missing is the application process overview. <\/p>\n\n\n Figures has a slightly different way of writing their job ads. The ad starts by listing the most exciting parts of the job – a great way to capture people\u2019s attention immediately. <\/p>\n\n\n\n Rather than describing the company\u2019s mission and product, they\u2019ve included a video where the CEO of Figures personally explains this. This gives candidates a great first impression of the company\u2019s CEO and makes the job ad more dynamic. <\/p>\n\n\n\n Finally, Figures has published its compensation policy for everyone to see, showing candidates that they walk their talk. <\/p>\n\n\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n<\/div>\n \n\t<\/div>\n\t \n<\/div>\n\n\n Similar to the other job ads we mentioned earlier, McDonald’s ad grabs attention by highlighting essential details at the beginning: location, hourly pay, contract type, and department.<\/p>\n\n\n\n The short video featuring a current employee in the Crew Member role, sharing her personal experiences and highlighting the key skills she finds important in her job, immediately catches your attention.<\/p>\n\n\n\n The company also includes short videos to introduce three team members in a virtual ‘Meet the Team’, where they share why they enjoy working at McDonald’s. This allows candidates to get a glimpse into the team they might collaborate with.<\/p>\n\n\n\n Lastly, the advert includes a section called ‘Hints & Tips’ at the bottom. It offers valuable advice for those interested in applying, illustrating how McDonald’s provides support and emphasizing their core values.<\/p>\n\n\n This advert from Zapier is one of the more friendly job advertisement examples we\u2019ve encountered. It shows how starting a hiring ad with a simple \u2018Hi there!\u2019 can make all the difference. <\/p>\n\n\n\n Let’s start with the location details. Although the role is remote, the company is specifically targeting candidates in the US and Canada Pacific Time Zone. This information is crucial for applicants and helps prevent any potential letdowns.<\/p>\n\n\n\n Another nice element is the ‘Things We’ve Done Recently’ section. It provides candidates with a glimpse into the team’s real-life projects, involving employees in the hiring process and fostering a sense of pride in their collective achievements.<\/p>\n\n\n Perhaps it\u2019s because the Dutch are known to be direct, and KLM is a Dutch airline, but in their Airport Baggage Handler hiring ad, they certainly don\u2019t waste any time and get straight to the point.<\/p>\n\n\n At a glance, candidates can see the enticing perks of joining KLM: a remarkable five-year contract and the flexibility to choose between working 80%, 90%, or 100%.<\/p>\n\n\n\n The company also showcases three key benefits that come with this role, such as significant discounts on plane tickets and a generous allocation of 25 holidays plus five additional days off.<\/p>\n\n\n\n As an extra touch, they even introduce Robert, the dedicated recruiter, who is readily available for any inquiries. It adds a nice personal touch to the whole experience.<\/p>\n\n\n This job ad immediately captivates your attention with its engaging writing style. The opening line reads: “If you’re here, it’s because you’re ready for an exhilarating journey.” These words are chosen purposefully, considering the company’s involvement in the food delivery industry.<\/p>\n\n\n\n Unlike the other job ads examples in this article, Glovo isn’t afraid to show what it’s really like to work for them. They discuss their office-first culture, ‘non-vanilla’ personality, and feedback mindset. They are open to difficult conversations, which may not suit everyone but is honest and saves time for both candidates and recruiters by avoiding false expectations.<\/p>\n\n\n\n Moreover, Glovo uses illustrative language throughout the hiring ad, such as ‘What you will bring to the ride’ and ‘So, ready to take the wheel and make this the ride of your life?’<\/p>\n\n\n Alva Labs is a company that\u2019s on a mission to help organizations make better, data-driven hiring decisions. Their job advertisements weave this mission across the vacancy ad. <\/p>\n\n\n Alva has taken a unique approach that distinguishes it from other job advertisements. They provide a detailed breakdown of what individuals can anticipate from this position. <\/p>\n\n\n\n Notably, they outline the expected achievements and accomplishments within one month, three months, and six months. This not only gives candidates visibility into their learning trajectory but also showcases how they will contribute to the company’s mission.<\/p>\n\n\n This job advert from Walmart starts by highlighting the key details about the role, except for the hourly wage. The wage is still mentioned in the vacancy overview, so candidate\u2019s won’t miss it.<\/p>\n\n\n The advert is concise and user-friendly. It presents the benefits in a well-structured manner, highlighting their significance for both individuals and their families, which is a wonderful touch. <\/p>\n\n\n\n Additionally, the frequently asked questions section at the end of the advert addresses important inquiries such as ‘How long does it take to fill out an application? And ‘Can I change my application after submitting it?’. <\/p>\n\n\n\n This straightforward approach provides candidates with valuable insights into what they can anticipate.<\/p>\n\n\n While this job advertisement may not be the most outstanding hiring ad we’ve seen, and it may not check off all the ‘must-have’ boxes we mentioned before, there’s still a reason it made it to our list. <\/p>\n\n\n\n Firstly, Mollie has provided a helpful overview of the hiring process that candidates can expect when applying for the role. <\/p>\n\n\n\n Secondly, the job advertisement also includes a link to the \u2018Tech Stack\u2019 for the role, providing candidates with a better understanding of the the set of technologies used by the company (and within the role itself). This will help candidates to showcase their expertise in using these applications.<\/p>\n\n\n <\/p>\n <\/p>\n <\/ul>\n <\/p>\n<\/div>\n \n\t<\/div>\n\t \n<\/div>\n\n
How to write a great job advertisement<\/a>
11 Job advertisement examples<\/a>
Job advertisement template<\/a><\/p>\n\n\n![](\"https:\/\/www.aihr.com\/wp-content\/plugs\/podcast-blog-ads-fade.jpg\")
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<\/div><\/div>\n\n\nHow to write a great job advertisement <\/h2>\n\n\n\n
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![\"7](\"https:\/\/www.aihr.com\/wp-content\/uploads\/Write-a-Great-Job-Advertisement-Must-Have-Elements.png\")
<\/a><\/figure>\n\n\n\n11 Job advertisement examples<\/h2>\n\n\n\n
1. AIHR job advertisement: Senior Talent Acquisition Specialist<\/h3>\n\n\n\n
![\"An](\"https:\/\/lh7-eu.googleusercontent.com\/mghoV2odaHRUe56oIhfbesdi-0fK_IjmzJl73CgGQwzSHXeFRXw32-Vwn91smLg09XB_-uj6xgjNVla1p8MRGklALkIXnhXGZOWnFWIcUFc57-kDF2Fncv1lqXUvGzxd4mY-XI8QleMI-ZqNjZm8xYs\")
What sets this job ad apart?<\/h4>\n\n\n\n
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2. UPS job advertisement: Seasonal Package Delivery Driver<\/h3>\n\n\n\n
What sets this job ad apart?<\/h4>\n\n\n\n
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3. Spotify job advertisement: Associate Strategy & Business Development Manager <\/h3>\n\n\n\n
![\"An](\"https:\/\/lh7-eu.googleusercontent.com\/CUhHswMtEWQrCj4XeoYiNbr46Wli-bPVLpi-YwIFWimnFt858F4TFtt2_SGI49-0ehRzr4lqtdB-Nc90MdITOYmgh_swo68AhOL2FPl-MuGjBgr7_--fru7QVPjf4OlolbzK49F9SYr6G2AXxSXr-KA\")
What sets this job ad apart?<\/h4>\n\n\n\n
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4. Figures job advertisement: CEO Founder Associate Intern<\/h3>\n\n\n\n
![\"An](\"https:\/\/lh7-eu.googleusercontent.com\/YBFzbmkWEEMAIutnlF6Ft0CJXxoGEwR-t_3MUqzFLvQFowQ8puhJ5gMlZYRVe5z9bXmXpgbw5UdRZD-aAof6WRbOcDZD9rJ4yM-VPwO8lg0vMiOiJ95J2snV9noodn_ArQ70SA7xyVuJULn9M_J0CYM\")
What sets this job ad apart?<\/h4>\n\n\n\n
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5. McDonald’s job advertisement: Crew Member Part Time<\/h3>\n\n\n\n
What sets this job ad apart?<\/h4>\n\n\n\n
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6. Zapier job advertisement: Engineer, SRE<\/h3>\n\n\n\n
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<\/div><\/div>\n\n\n7. KLM job advertisement: Airport Baggage Handler<\/h3>\n\n\n\n
![\"An](\"https:\/\/lh7-eu.googleusercontent.com\/8Hkg-n_wxVHunKNpiKadS9CQ2VP-LJhEJjqpRvJM8k6extBbmjX7YZXNdaOxScslHC8DgWYEtobmZGXFViFUbGDSgEG17MWaAgZuooc_Ohq168bPaboASFuMzUoIjsKWZK9NKxYZF0F_4bZpEkpxACU\")
What sets this job ad apart?<\/h4>\n\n\n\n
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8. Glovo job advertisement: Groceries Manager <\/h3>\n\n\n\n
What sets this job ad apart?<\/h4>\n\n\n\n
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9. Alva Labs job advertisement: Senior Frontend Engineer<\/h3>\n\n\n\n
![\"An](\"https:\/\/www.aihr.com\/wp-content\/uploads\/Screenshot-2023-11-23-at-18.13.26-993x1024.png\")
<\/a>What sets this job ad apart?<\/h4>\n\n\n\n
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10. Walmart job advertisement for a Cashier & Front End Services role<\/h3>\n\n\n\n
![\"An](\"https:\/\/lh7-eu.googleusercontent.com\/0DJvT60ZY1G-F5DaBB7yj4SY6u9ZiVcI9DZOdTx7iU7SjIKPEGLbkUA2jzZen8n1mNoNmPiYzc7-ebIiyXXwVgcRyR-ti8jhxb0bLSKMRDyQlDaAawRXVNuqHTLuRPb_-c4VmthrnJJCmlD1SGBGHEw\")
<\/figcaption><\/figure>\n<\/div>\n\n\nWhat sets this job ad apart?<\/h4>\n\n\n\n
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11. Mollie job advertisement: Full PHP Engineer <\/h3>\n\n\n\n
What sets this job ad apart?<\/h4>\n\n\n\n
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![\"A](\"https:\/\/www.aihr.com\/wp-content\/uploads\/job-advertisement-template.png\")
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