{"id":138391,"date":"2023-02-02T11:09:43","date_gmt":"2023-02-02T11:09:43","guid":{"rendered":"https:\/\/www.aihr.com\/?p=138391"},"modified":"2026-03-17T16:17:34","modified_gmt":"2026-03-17T16:17:34","slug":"organizational-development-examples","status":"publish","type":"post","link":"https:\/\/www.aihr.com\/blog\/organizational-development-examples\/","title":{"rendered":"20 Organizational Development Examples From Top Businesses"},"content":{"rendered":"\n<p>Looking at organizational development examples transforms OD from an abstract concept to a tangible understanding of how it works in practice.<\/p>\n\n\n\n<p>This article will give you an overview of what organizational development is and examples of how it has been applied from various case studies. These scenarios will provide you with a deeper awareness of OD and the essential role HR plays in it. For a quick reference to key steps and strategies, download our <a href=\"https:\/\/www.aihr.com\/blog\/organizational-development-cheat-sheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Organizational Development Process Cheat Sheet<\/a> and start applying OD principles effectively in your organization.<\/p>\n\n\n<div class=\"gutenberg-button-modal button-modal-version-b button-purple\"\n      background-image=\"https:\/\/www.aihr.com\/wp-content\/uploads\/hero_top-ezgif.com-webp-to-png-converter.png\"\n      title=\"The Organization Development Process Cheat Sheet\"\n      description=\"Get this cheat sheet to effectively implement OD strategies and drive meaningful change in your organization.\"\n      image-left=\"https:\/\/www.aihr.com\/wp-content\/uploads\/Organizational-Development-Process-Cheat-Sheet_ITEM.png\"\n      form-id=\"119\"\n      hubspot-form=\"no\"\n      >GET FREE CHEAT SHEET<\/div>\n\n\n\n<p><em>Contents<\/em><br><a href=\"#What\">What is organizational development?<\/a><br><a href=\"#Examples\">Real-life organizational development examples<\/a><br><a href=\"#Best-practices\">Organizational development best practices to implement<\/a><\/p>\n\n\n<div class=\"gaihrpl gaihrpl-14\"><div class=\"gaihrpl-single aaihrpl-144\"><a class=\"gofollow\" data-track=\"MTQ0LDE0LDYwMA==\" href=\"https:\/\/www.aihr.com\/courses\/organizational-development-certification\/?il_id=banner&#038;il_name=odcp&#038;il_creative=odcp-modules&#038;il_position=slot2\" target=\"_blank\" rel=\"nofollow\" style=\"display:block;padding-top:20px;\"><img decoding=\"async\" src=\"https:\/\/www.aihr.com\/wp-content\/plugs\/podcast-blog-ads-fade.jpg\" srcset=\"https:\/\/www.aihr.com\/wp-content\/uploads\/ODCP-Banner-Modules.png 360w, https:\/\/www.aihr.com\/wp-content\/uploads\/ODCP-Banner-Modules.png 360w, https:\/\/www.aihr.com\/wp-content\/uploads\/ODCP-Banner-Modules.png 700w, https:\/\/www.aihr.com\/wp-content\/plugs\/ w\" sizes=\"(max-width: 480px) 360px, (max-width: 960px) 360px, (max-width: 1280px) 700px, 750px\" style=\"box-shadow: 0px 0px 20px 5px rgb(46 61 73 \/ 15%);display: block;margin: auto; border-radius:19px;\" class=\"small_ad\" \/><\/a>\r\n<br><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"What\">What is organizational development?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.aihr.com\/blog\/organizational-development\/\">Organizational development<\/a> (OD) is a strategic, comprehensive approach to guide an organization through changes in its operations, structures, or strategies to enhance performance and effectiveness.<\/p>\n\n\n\n<p>OD uses a behavioral science-based methodology to assess and adjust the organization\u2019s systems or values. This aims to solve problems and progress toward short and long-term goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why do companies implement an OD approach?<\/h3>\n\n\n\n<p>The reasons companies adopt an OD approach vary based on organizational needs and goals. Although each situation is unique, typical goals for OD include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Redefining organizational structures and reducing bureaucracy<\/li>\n\n\n\n<li>Becoming more productive, cost-effective, and competitive<\/li>\n\n\n\n<li>Expanding or altering the reach of a product or service<\/li>\n\n\n\n<li>Adapting to internal shifts or market changes<\/li>\n\n\n\n<li>Embracing digital transformation<\/li>\n\n\n\n<li>Refining procedures and processes<\/li>\n\n\n\n<li>Improving the work environment and <a href=\"https:\/\/www.aihr.com\/blog\/people-experience\/\">people experience<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Organizational development focuses on the company, but many of its interventions directly involve people practices. Because HR oversees the implementation of these, the two functions overlap. OD goals cannot be achieved without engaging employees.<\/p>\n\n\n\n<p>The need for collaboration means that OD teams are often positioned within the HR function. At the very least, the two must have a strong working relationship. In organizations that don\u2019t have a formalized OD function, HR professionals should have a good understanding of common OD techniques and recognize when they can apply them. Integrating an OD approach augments HR\u2019s strategic role in the organization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Examples\">Real-life organizational development examples<\/h2>\n\n\n\n<p>What organizational development translates to in practice looks different for every company. What works for one business may not be relevant to yours. However, it can be beneficial to glean insights and inspiration from successful organizational development case studies.<\/p>\n\n\n\n<p>The examples below are divided into four categories of <a href=\"https:\/\/www.aihr.com\/blog\/od-interventions\/\">OD interventions<\/a>: techno-structural, HRM, strategic change, and human process.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.aihr.com\/wp-content\/uploads\/examples-of-organizational-development.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/www.aihr.com\/wp-content\/uploads\/examples-of-organizational-development.png\" alt=\"Examples of Organizational Development\" class=\"wp-image-138763\" srcset=\"https:\/\/www.aihr.com\/wp-content\/uploads\/examples-of-organizational-development.png 1024w, https:\/\/www.aihr.com\/wp-content\/uploads\/examples-of-organizational-development-300x199.png 300w, https:\/\/www.aihr.com\/wp-content\/uploads\/examples-of-organizational-development-768x510.png 768w, https:\/\/www.aihr.com\/wp-content\/uploads\/examples-of-organizational-development-510x339.png 510w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-techno-structural-interventions\">Techno-structural interventions<\/h3>\n\n\n\n<p>These are related to organizational structures and processes and the use of technology. They involve restructuring decision-making and procedures, changing how work is done, and developing new methods of engaging employees.<\/p>\n\n\n\n<p><strong><u>Examples of work and job design<\/u><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Job enrichment at Volvo<\/h4>\n\n\n\n<p>Multi-national vehicle manufacturer Volvo wanted to reduce turnover and absences by improving working conditions for manufacturing employees. Volvo learned how to better design its facilities and workflows through <a href=\"https:\/\/www.icmrindia.org\/casestudies\/catalogue\/Human%20Resource%20and%20Organization%20Behavior\/Volvo%20HR%20Practices-Job%20Enrichment-Human%20Resource%20Management-Case%20Studies.htm\" target=\"_blank\" rel=\"noreferrer noopener\">job enrichment programs<\/a>, such as management-employee councils, employee work groups, <a href=\"https:\/\/www.aihr.com\/blog\/job-enlargement\/\">job enlargement<\/a>, and <a href=\"https:\/\/www.aihr.com\/blog\/job-rotation\/\">job rotation<\/a>. These improvements created a more satisfying environment for employees.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. 4-day work week at Homerun<\/h4>\n\n\n\n<p>In 2022, Homerun, a small business hiring platform, transitioned to a <a href=\"https:\/\/www.homerun.co\/articles\/why-were-adopting-a-four-day-workweek-at-homerun\" target=\"_blank\" rel=\"noreferrer noopener\">4-day work week<\/a> without reducing salaries or increasing hours on the work days.<\/p>\n\n\n\n<p>Leadership believes people can work more efficiently in fewer days to maintain the same level of <a href=\"https:\/\/www.aihr.com\/blog\/how-to-calculate-productivity\/\">productivity<\/a>. They also expect to boost motivation and engagement, attract great talent, and reduce burnout and turnover.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Organizational redesign at Corning<\/h4>\n\n\n\n<p>Glassware manufacturer Corning had a mold machine shop struggling with cost overages and slow delivery. <a href=\"https:\/\/centerod.com\/results\/#corning\" target=\"_blank\" rel=\"noreferrer noopener\">Redesigning<\/a> the shop\u2019s structure and workflow and training employees in communication and high-performance skills led to lower costs, increased profits, and better-skilled employees.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Outsourcing by WhatsApp<\/h4>\n\n\n\n<p>Initially, the founders of the instant messaging system WhatsApp had limited resources. To minimize costs, they <a href=\"https:\/\/www.neoito.com\/blog\/outsourcing-case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">outsourced<\/a> the app development. WhatsApp now has more than 2 billion active users.<\/p>\n\n\n\n<p><strong><u>Examples of organizational purpose and social impact<\/u><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-lego-s-corporate-environmental-initiative\">5. LEGO\u2019s corporate environmental initiative<\/h4>\n\n\n\n<p>In 2020, the LEGO Group toy company announced it would invest up to $400 million over three years into <a href=\"https:\/\/www.lego.com\/en-us\/aboutus\/news\/2020\/september\/sustainability\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability and social responsibility<\/a> enterprises. It is also pledging to switch to all sustainable packaging and find an alternative to the fossil-fuel-derived plastic used in its products.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-6-hope-foods-commitment-to-wellbeing\">6. Hope Foods\u2019 commitment to wellbeing<\/h4>\n\n\n\n<p>Organic food producer <a href=\"https:\/\/hopefoods.com\/havehope\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hope Foods<\/a> strives to manifest hope by offering food and messaging that nourishes the body, mind, and soul.<\/p>\n\n\n\n<p>Its website promotes emotional wellbeing awareness by offering information, tools, and support. Hope Foods has also teamed up with a non-profit organization focused on suicide prevention and mental health education.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large pin-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/www.aihr.com\/wp-content\/uploads\/Hope-foods-1024x520.png\" alt=\"Manifesting hope at Hope Foods. \" class=\"wp-image-255724\" srcset=\"https:\/\/www.aihr.com\/wp-content\/uploads\/Hope-foods-1024x520.png 1024w, https:\/\/www.aihr.com\/wp-content\/uploads\/Hope-foods-300x152.png 300w, https:\/\/www.aihr.com\/wp-content\/uploads\/Hope-foods-768x390.png 768w, https:\/\/www.aihr.com\/wp-content\/uploads\/Hope-foods-1536x780.png 1536w, https:\/\/www.aihr.com\/wp-content\/uploads\/Hope-foods-2048x1041.png 2048w, https:\/\/www.aihr.com\/wp-content\/uploads\/Hope-foods-510x259.png 510w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/hopefoods.com\/havehope\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-human-resource-management-interventions\">Human Resource Management interventions<\/h3>\n\n\n\n<p>These take place within HR\u2019s domain and focus on <a href=\"https:\/\/www.aihr.com\/blog\/what-is-performance-management\/\">performance management<\/a> to develop and support employees.<\/p>\n\n\n\n<p><strong><u>Examples of culture, employee engagement and experience<\/u><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-7-employee-experience-rebuild-at-pwc\">7. Employee experience rebuild at PwC<\/h4>\n\n\n\n<p>Professional services company PwC has addressed the recent shift in employee expectations about how they want to work with a reimagined people experience.<\/p>\n\n\n\n<p>PwC\u2019s <a href=\"https:\/\/www.pwc.com\/us\/en\/about-us\/newsroom\/press-releases\/tim-ryan-discusses-pwc-people-investment.html\" target=\"_blank\" rel=\"noreferrer noopener\">My +<\/a> people strategy is based on wellbeing, <a href=\"https:\/\/www.aihr.com\/blog\/total-rewards-strategy\/\">total rewards<\/a>, leadership development, and connection via an employee\/alumni network. Leadership believes that they can hire and retain the best talent by offering flexibility and choice to support people\u2019s ambitions and wellbeing.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Introducing My+: PwC&#039;s $2.4B investment in our people experience\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/1dMrAFQ-p64?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.aihr.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-8-employer-branding-at-brother-international\">8. Employer branding at Brother International<\/h4>\n\n\n\n<p>Multinational electrical equipment company <a href=\"https:\/\/careers.brother-usa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brother<\/a> wanted to promote its <a href=\"https:\/\/www.aihr.com\/blog\/employer-branding-strategy\/\">employer brand<\/a> to reach more job candidates.<\/p>\n\n\n\n<p>A career site transformation put its \u201cat your side\u201d motto front and center and added engaging content with videos, <a href=\"https:\/\/www.aihr.com\/blog\/employee-testimonial-examples\/\">employee testimonials<\/a>, and personalized job recommendations. This resulted in a significant increase in completed applications.<\/p>\n\n\n\n<p><strong><u>People development and talent<\/u><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-9-upskilling-at-walmart\">9. Upskilling at Walmart<\/h4>\n\n\n\n<p>Retail giant and the U.S.\u2019s largest private employer Walmart wanted to encourage associates to further their education and take on new career opportunities with the company.<\/p>\n\n\n\n<p>In 2021, the <a href=\"https:\/\/corporate.walmart.com\/newsroom\/2021\/07\/27\/walmart-to-pay-100-of-college-tuition-and-books-for-associates\" target=\"_blank\" rel=\"noreferrer noopener\">Live Better U program<\/a> got underway. It offers employees free skills training and higher education to earn certificates or degrees without a financial burden or debt. Walmart also partners with several academic institutions that readily accommodate adult learners.<\/p>\n\n\n<div class=\"gaihrpl gaihrpl-13\"><div class=\"gaihrpl-single aaihrpl-204\"><a class=\"gofollow\" data-track=\"MjA0LDEzLDYwMA==\" href=\"https:\/\/www.aihr.com\/hr-resources\/organizational-development-cheat-sheet\/?il_id=special&#038;il_name=od-dev-process&#038;il_creative=purple&#038;il_position=slot3\" target=\"_blank\" rel=\"nofollow\" style=\"display:block;padding-top:20px;\"><img decoding=\"async\" src=\"https:\/\/www.aihr.com\/wp-content\/plugs\/podcast-blog-ads-fade.jpg\" srcset=\"https:\/\/www.aihr.com\/wp-content\/uploads\/New-OD-Process-Cheat-Sheet.png 360w, https:\/\/www.aihr.com\/wp-content\/uploads\/New-OD-Process-Cheat-Sheet.png 360w, https:\/\/www.aihr.com\/wp-content\/uploads\/New-OD-Process-Cheat-Sheet.png 700w, https:\/\/www.aihr.com\/wp-content\/plugs\/ w\" sizes=\"(max-width: 480px) 360px, (max-width: 960px) 360px, (max-width: 1280px) 700px, 750px\" style=\"box-shadow: 0px 0px 20px 5px rgb(46 61 73 \/ 15%);display: block;margin: auto; border-radius:19px;\" class=\"small_ad\" \/><\/a>\r\n<br><\/div><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-10-leadership-development-at-microsoft\">10. Leadership development at Microsoft<\/h4>\n\n\n\n<p>Technology corporation Microsoft needed to update and simplify its <a href=\"https:\/\/www.aihr.com\/blog\/leadership-development-plan\/\">leadership development process<\/a> to prepare a new group of future leaders.<\/p>\n\n\n\n<p>It automated the training in 2021. The new <a href=\"https:\/\/powerapps.microsoft.com\/en-us\/blog\/microsoft-utilizes-power-platform-to-automate-a-leadership-training-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">platform<\/a> combines classroom settings and hands-on problem-solving for small teams coached by the organization\u2019s leaders. The program is now easier to administer and provides clarity and higher-quality content for stakeholders.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-11-recruiting-and-developing-leaders-at-marriott\">11. Recruiting and developing leaders at Marriott<\/h4>\n\n\n\n<p>Multinational hospitality and lodging company Marriott International, Inc. recruits and develops future leaders through a global leadership program called <a href=\"https:\/\/university.marriott.com\/post-graduates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Voyage<\/a>.<\/p>\n\n\n\n<p>University students can apply for full-time, paid, 12-18 month positions available upon graduation. The roles are located at Marriott hotels worldwide and provide hands-on and virtual experiences and mentoring. Students are taught all facets of the business and can interact with company leaders.<\/p>\n\n\n\n<p>With Voyage, Marriott offers a highly desirable opportunity for recent graduates to feed its leadership pipeline with top talent.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-12-transforming-leadership-at-nhs-scotland\">12. Transforming leadership at NHS Scotland<\/h4>\n\n\n\n<p>Scotland&#8217;s NHS wanted to move away from traditional &#8220;command and control&#8221; approaches and transform their leadership culture. The &#8220;<a href=\"https:\/\/learn.nes.nhs.scot\/45215\" target=\"_blank\" rel=\"noreferrer noopener\">Project Lift<\/a>&#8221; focused on fostering collaboration, <a href=\"https:\/\/www.aihr.com\/hr-glossary\/relational-leadership\/\">relational leadership<\/a>, and a sense of shared responsibility across the organization.<\/p>\n\n\n\n<p>Using workshops, tools, and a philosophy rooted in <a href=\"https:\/\/farleighperformance.com\/myrons-maxims\/\" target=\"_blank\" rel=\"noreferrer noopener\">Myron\u2019s Maxims<\/a>, the initiative encouraged leaders and stakeholders to co-create solutions. This approach emphasized building relationships and trust, co-creation, and iterative learning, with leaders encouraged to adopt these principles within their communities. The ethos of kindness, collaboration, and inclusivity was central to its success.<\/p>\n\n\n\n<p>As a result, Project Lift not only transformed leadership behaviors but also contributed to a broader culture shift within Scotland\u2019s NHS and social care systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategic-change-interventions\">Strategic change interventions<\/h3>\n\n\n\n<p>Strategic change interventions focus on transformation and restructuring to align an organization with changes within its internal and external environment.<\/p>\n\n\n\n<p><strong><u>Business transformation<\/u><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-13-digital-transformation-at-farmers-insurance\">13. Digital transformation at Farmers Insurance<\/h4>\n\n\n\n<p>Auto, home, and business insurance company Farmers embraced a technology update to improve customer service and its image.<\/p>\n\n\n\n<p>Farmers built <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2017\/05\/02\/farmers-insurance-accelerates-digital-transformation-to-deliver-products-and-services-faster-to-customers-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">platforms<\/a> around customers that allowed them self-service access to paying bills, managing policies, and filing claims at any time of day. It has also started using its own squadron of drones to assess property damage. This increases efficiency by speeding up response time. It also prevents the safety hazards that come with inspectors climbing on roofs, etc.<\/p>\n\n\n\n<p>Investing in digital tools helped Farmers bring in and keep more customers, as it now serves 10 million U.S. households.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-14-microsoft-s-acquisition-of-linkedin\">14. Microsoft\u2019s acquisition of LinkedIn<\/h4>\n\n\n\n<p>Acquiring another company is a tool for implementing corporate restructure and growth. In June 2016, <a href=\"https:\/\/news.microsoft.com\/announcement\/microsoft-buys-linkedin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft announced<\/a> its purchase of the world\u2019s largest professional network LinkedIn.<\/p>\n\n\n\n<p>The goal was to grow LinkedIn while Microsoft expanded its social media presence by integrating its products and tapping into the data from LinkedIn\u2019s extensive user base.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-15-the-rebranding-of-dunkin\">15. The rebranding of Dunkin\u2019<\/h4>\n\n\n\n<p>To adapt, stay relevant, or emphasize new products, businesses often pivot on what they want their corporate image to say. A rebranding effort will introduce new logos, messages, store models, and marketing.<\/p>\n\n\n\n<p>In 2019, the Dunkin\u2019 Donuts chain of restaurants simplified and officially changed its name to Dunkin\u2019. The popularity of its coffee inspired company leaders to broaden the brand beyond donuts and try to take some of Starbucks&#8217; market share. <a href=\"https:\/\/news.dunkindonuts.com\/news\/releases-20180925\" target=\"_blank\" rel=\"noreferrer noopener\">Dunkin\u2019 U.S. President David Hoffmann stated<\/a>, \u201cOur new branding is one of many things we are doing as part of our blueprint for growth&#8230;\u201d<\/p>\n\n\n\n<p>Keeping the Dunkin\u2019 name and the logo font and colors from 1973 helped it stay true to its heritage and be recognized while attracting new customers who may not be interested in donuts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.aihr.com\/wp-content\/uploads\/Dunkin-Donuts-Rebrand.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/www.aihr.com\/wp-content\/uploads\/Dunkin-Donuts-Rebrand.jpeg\" alt=\"Dunkin' donuts before and after logo.\" class=\"wp-image-138770\" srcset=\"https:\/\/www.aihr.com\/wp-content\/uploads\/Dunkin-Donuts-Rebrand.jpeg 1000w, https:\/\/www.aihr.com\/wp-content\/uploads\/Dunkin-Donuts-Rebrand-300x169.jpeg 300w, https:\/\/www.aihr.com\/wp-content\/uploads\/Dunkin-Donuts-Rebrand-768x432.jpeg 768w, https:\/\/www.aihr.com\/wp-content\/uploads\/Dunkin-Donuts-Rebrand-510x287.jpeg 510w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/news.dunkindonuts.com\/news\/releases-20180925\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-16-building-consensus-at-sacramento-natural-foods-co-op\">16. Building consensus at Sacramento Natural Foods Co-op<\/h4>\n\n\n\n<p>A grocery cooperative, Sacramento Natural Foods Co-op, faced challenges with member-owner consensus about expanding to a second store. The leadership aimed to align the diverse opinions of member-owners while preserving the cooperative&#8217;s mission and values.<\/p>\n\n\n\n<p>To address this, <a href=\"https:\/\/leading-resources.com\/about\/casestudies\/organizational-development-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Co-op partnered with Leading Resources, Inc. (LRI)<\/a> to implement a structured organizational development process called &#8220;Directions 2000&#8221; (D2K). This process centered on engaging stakeholders through focus groups, surveys, and strategic workshops to identify shared values, foster open communication, and craft a clear, collaborative vision for the Co-op&#8217;s future.<\/p>\n\n\n\n<p>Through these efforts, the Co-op developed a strategic plan that received overwhelming support from its member-owners. The process not only resolved the immediate conflict surrounding the expansion but also equipped the organization with tools for effective decision-making and conflict resolution in the future. By focusing on values-based alignment and inclusive dialogue, the Co-op strengthened its <a href=\"https:\/\/www.aihr.com\/blog\/characteristics-of-organizational-culture\/\">organizational culture<\/a>, prepared itself for sustainable growth, and annual sales increased from $15 to $17 million.<\/p>\n\n\n\n<p><strong><u>Performance and business impact<\/u><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-17-product-discontinuation-at-hp\">17. Product discontinuation at HP<\/h4>\n\n\n\n<p>When a particular product\u2019s sales and profits decline sharply, it drains resources and offers no real benefit to the company. Weak products are often discontinued to improve the bottom line and avoid harm to stock prices and the corporate image.<\/p>\n\n\n\n<p>IT company Hewlett-Packard (HP) introduced the TouchPad in July of 2011 to compete with Apple&#8217;s iPad, but it needed to gain more traction in the marketplace. Seven weeks after the launch, HP discontinued it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-18-performance-management-modifications-at-fedex-singapore\">18. Performance management modifications at FedEx Singapore<\/h4>\n\n\n\n<p>Delivery service provider FedEx Singapore changed its <a href=\"https:\/\/www.humanresourcesonline.net\/case-studies-fedex-and-hsbc-s-revamped-performance-management-approaches\" target=\"_blank\" rel=\"noreferrer noopener\">performance management system<\/a> to reinforce the desired culture of continued engagement and transparency.<\/p>\n\n\n\n<p>The transition was made from a conventional, 10-point rating scale performance appraisal system to one centered on goals and competencies. Instead of numbers, the new rating scale uses \u201cExceeded expectations,\u201d \u201cMet expectations,\u201d and \u201cDid not meet expectations\u201d to show employees what success looks like for them. Competency models are adapted for each type of role to ensure they\u2019re fair and relevant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-human-process-interventions\">Human process interventions<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.aihr.com\/hr-glossary\/human-process-intervention\/\">Human process interventions<\/a> involve interpersonal relationships and group performance dynamics. The emphasis is on communication and the acquisition of skills to solve problems.<\/p>\n\n\n\n<p><strong><u>Coaching<\/u><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-19-self-coaching-at-fujitsu-ssl\">19. Self-coaching at Fujitsu SSL<\/h4>\n\n\n\n<p>Fujitsu Social Science Laboratory LTD (SSL) discovered that its middle managers needed more professional development and self-improvement opportunities. Leadership wanted to remedy this by having managers capable of advancing the company.&nbsp;<\/p>\n\n\n\n<p>Collaborating with a self-coaching program designer, Fujitsu SSL arranged for a cohort of managers to <a href=\"https:\/\/coachingourselves.app.box.com\/s\/0tlrw7mlte6o7z2f7dpt191xkmxgzplu\" target=\"_blank\" rel=\"noreferrer noopener\">meet for 30 sessions<\/a>. They dialogued over specific discussion questions and shared their management insights and experiences. The participants then became the group facilitators for more managers the following year.<\/p>\n\n\n\n<p>The program\u2019s success made it a mainstay in the middle manager development program, with 30-40 high potentials participating annually.<\/p>\n\n\n\n<p><strong><u>Team building<\/u><\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-20-virtual-team-building-at-myzone\">20. Virtual team building at MyZone<\/h4>\n\n\n\n<p>The tension and uncertainty of the COVID-19 pandemic affected fitness tracker maker MyZone employees. They experienced low engagement and morale, which led to decreased productivity.&nbsp;<\/p>\n\n\n\n<p>Leaders needed to find a way to bridge the physical distance and connect their remote-working employees. They found a team-building activities provider that could facilitate a <a href=\"https:\/\/www.outbackteambuilding.com\/blog\/myzone-virtual-team-building-covid-19\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtually-hosted Clue Murder Mystery<\/a> party for the entire staff in several countries.<\/p>\n\n\n\n<p>Employees shared that it was a real morale booster and felt more camaraderie after getting a break and having some fun with their co-workers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Best-practices\">Organizational development best practices to implement<\/h2>\n\n\n\n<p>Looking at the organizational development examples above, we can derive some best practices that you can apply when going through your own OD process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Align OD initiatives with organizational goals<\/strong>: Ensure that OD interventions are strategically tied to the company&#8217;s overall mission and objectives for maximum impact. This alignment allows the organization to direct its resources to initiatives that directly contribute to long-term success.<\/li>\n\n\n\n<li><strong>Embrace employee involvement<\/strong>: Involve employees in the development process to foster ownership, encourage feedback, and strengthen commitment to change. Engaging employees also boosts morale, creates a sense of belonging, and reflects the needs and perspectives of those who will implement changes. In fact, when employees own change implementation planning, change success <a href=\"https:\/\/www.gartner.com\/en\/articles\/this-new-strategy-could-be-your-ticket-to-change-management-success\" target=\"_blank\" rel=\"noreferrer noopener\">increases by 24%<\/a>.<\/li>\n\n\n\n<li><strong>Focus on leadership development<\/strong>: Invest in training and <a href=\"https:\/\/www.aihr.com\/blog\/performance-coaching\/\">coaching<\/a> for leaders to equip them with skills to manage change, inspire teams, and drive organizational culture. Strong leaders act as role models, fostering trust and guiding teams effectively through periods of transformation and uncertainty.<\/li>\n\n\n\n<li><strong>Prioritize robust change management<\/strong>: Implement structured processes for managing transitions, including communication plans and training to mitigate resistance. Thoughtful communication and preparation help stakeholders understand the purpose of the change and feel supported throughout the process.<\/li>\n\n\n\n<li><strong>Adapt to market changes<\/strong>: Continuously assess external and internal environments and remain flexible to innovate and address shifting demands. Proactively addressing trends and disruptions keeps the organization competitive and ready to seize opportunities for growth.<\/li>\n\n\n\n<li><strong>Measure outcomes<\/strong>: Track progress using clear metrics and adjust interventions as needed to meet your OD goals. Regularly reviewing progress data and collecting feedback keeps initiatives effective and allows for recalibration to improve results.<\/li>\n<\/ul>\n\n\n<div class=\"gaihrpl gaihrpl-39\"><div class=\"gaihrpl-single aaihrpl-344\"><a class=\"gofollow\" data-track=\"MzQ0LDM5LDYwMA==\" href=\"https:\/\/www.aihr.com\/hr-career-hub\/?il_id=special&#038;il_name=hr-career-hub&#038;il_creative=purple&#038;il_position=slot3\" target=\"_blank\" rel=\"nofollow\" style=\"display:block;padding-top:20px;\"><img decoding=\"async\" src=\"https:\/\/www.aihr.com\/wp-content\/plugs\/podcast-blog-ads-fade.jpg\" srcset=\"https:\/\/www.aihr.com\/wp-content\/uploads\/HR-Career-Hub.png 360w, https:\/\/www.aihr.com\/wp-content\/uploads\/HR-Career-Hub.png 360w, https:\/\/www.aihr.com\/wp-content\/uploads\/HR-Career-Hub.png 700w, https:\/\/www.aihr.com\/wp-content\/plugs\/ w\" sizes=\"(max-width: 480px) 360px, (max-width: 960px) 360px, (max-width: 1280px) 700px, 750px\" style=\"box-shadow: 0px 0px 20px 5px rgb(46 61 73 \/ 15%);display: block;margin: auto; border-radius:19px;\" class=\"small_ad\" \/><\/a>\r\n<br><\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Key takeaways<\/h3>\n\n\n\n<p>Successful organizational development requires a strategic and holistic approach that aligns with the company&#8217;s vision while addressing its unique challenges. The examples highlighted above demonstrate that thoughtful interventions\u2014rooted in clear goals and supported by measurable outcomes\u2014can transform not just processes but also culture and performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking at organizational development examples transforms OD from an abstract concept to a tangible understanding of how it works in practice. This article will give you an overview of what organizational development is and examples of how it has been applied from various case studies. These scenarios will provide you with a deeper awareness of&hellip;<\/p>\n","protected":false},"author":2905,"featured_media":138762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"article-template.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[114,163],"tags":[162],"class_list":["post-138391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-organizational-development","tag-organizational-development","category-114","category-163","description-off"],"acf":[],"featured_image_src":"https:\/\/www.aihr.com\/wp-content\/uploads\/examples-of-organizational-development-social.png","author_info":{"display_name":"Andrea Boatman","author_link":"https:\/\/www.aihr.com\/blog\/author\/andrea-boatman\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>20 Organizational Development Examples From Top Businesses - AIHR<\/title>\n<meta name=\"description\" content=\"These organizational development examples are real-world case studies of how companies have successfully implemented OD strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aihr.com\/blog\/organizational-development-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"20 Organizational Development Examples From Top Businesses\" \/>\n<meta property=\"og:description\" content=\"These organizational development examples are real-world case studies of how companies have successfully implemented OD strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aihr.com\/wp-json\/wp\/v2\/posts\/138391\" \/>\n<meta property=\"og:site_name\" content=\"AIHR\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/analyticsinhr\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T11:09:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T16:17:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aihr.com\/wp-content\/uploads\/examples-of-organizational-development-social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1307\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andrea Boatman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AnalyticsinHR\" \/>\n<meta name=\"twitter:site\" content=\"@AnalyticsinHR\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrea Boatman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aihr.com\\\/blog\\\/organizational-development-examples\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aihr.com\\\/blog\\\/organizational-development-examples\\\/\"},\"author\":{\"name\":\"Andrea Boatman\",\"@id\":\"https:\\\/\\\/www.aihr.com\\\/#\\\/schema\\\/person\\\/e631fd940e4344b94e446036fd3ed503\"},\"headline\":\"20 Organizational Development Examples From Top Businesses\",\"datePublished\":\"2023-02-02T11:09:43+00:00\",\"dateModified\":\"2026-03-17T16:17:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aihr.com\\\/blog\\\/organizational-development-examples\\\/\"},\"wordCount\":2451,\"publisher\":{\"@id\":\"https:\\\/\\\/www.aihr.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aihr.com\\\/blog\\\/organizational-development-examples\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aihr.com\\\/wp-content\\\/uploads\\\/examples-of-organizational-development-social.png\",\"keywords\":[\"organizational development\"],\"articleSection\":[\"Articles\",\"Organizational Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aihr.com\\\/blog\\\/organizational-development-examples\\\/\",\"url\":\"https:\\\/\\\/www.aihr.com\\\/blog\\\/organizational-development-examples\\\/\",\"name\":\"20 Organizational Development Examples From Top Businesses - 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